GEN R&C®

GEN is an independent streetwear and lifestyle store based in Leeuwarden. Bringing together carefully selected clothing, footwear, accessories and coffee, GEN is built as a space where global streetwear and local creative culture meet. From established names to emerging labels and limited pieces, every item is selected with a focus on identity, quality and originality. More than a store, GEN is an evolving platform for fashion, creativity and community—online and at Over de Kelders 28.

NOT OFFICIALLY OPEN YET.
BUT YOU CAN ALREADY SHOP.

LEEUWARDEN,
YOU MIGHT HAVE MISSED US.

Shop Stüssy, Patta, Carhartt WIP & more at GEN.
Over de Kelders 28, Leeuwarden — in-store & online.

JOIN THE GEN COMMUNITY

Sign up for 10% off your first order and be the first to hear about new arrivals, limited drops and events.